Innovation is Synonymous with Toyota!

Toyota is a leading company when it comes to technology and innovation. And this was proved after Toyota debuted in WRC at Rally Finland in 1997. At that time, the Japanese company decided to take on the competition in its Prius. Now, Prius was the world’s first hybrid car which was also mass produced.

Toyota knows that the hybrid vehicle model can be relevant up to 2024 and it needs to work in advance to seek out some alternatives for the following years. So, as usual, the Japanese automobile company has started researching the replacement of Hybrid engines.

Other big sharks in the game of WRC, be it Ford, want to opt for an all-EV option, which doesn’t look very practical when it comes to rallying due to all the electrical circuits and weights of the batteries. Toyota knows this very well and has declined to go full EV in any of the WRC races.

Akio Toyoda, chairman and CEO said, “The enemy is carbon, not internal combustion engines.”

The only mass-market manufacturer to date to speak up and speculate on what the WRC might do next is Toyota. Given how many automotive companies have dived headfirst into EV initiatives, the crucial question is whether anyone would be willing to follow it.